Labels, and brands, and me, oh my!

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Al Gore probably lost the election in 2000 because he was labeled and branded by the Republicans. I feel the same thing is happening to me.

Everything seemed to be going well for the then-Vice President until the debates with George W. Bush. Gore made a few critical mistakes. He ‘misspoke himself‘ with juicy items like inventing the internet.

The Republicans jumped all over that and called Gore a serial exaggerator, even a fabricator of lies, a perpetuator of untruths. The Pinocchio cartoons were the kiss of death for Gore’s run at the White House.

It’s deja vu all over again.

Labels and branding can make or break a political campaign, so I’ve decided to take the Ronald Reagan approach to impending disaster. Ignore it. It’ll go away.

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