The Arkansas Secret

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When people openly wonder about the secret to Mike Huckabee’s success, Bill and I just smile at each other. We know why.

Huckabee is a Baptist minister and was governor of Arkansas. Bill was a Baptist and governor of Arkansas. Both men love the ladies and the limelight.

What’s their secret?

Put the pieces together. Mike, Bill. Simple, straightforward, strong, rooted names. People won’t buy into names like Mitt, or Barack, or Rudy for very long.

Mike and Bill are folksy and pleasant, and that resonates with voters hungry for someone who appears honest and straightforward. Of course, it’s just appearances. It’s politics. But, just as it was with Bill, Mike weaves in a little religion with chutzpah, a sense of humor twisted around a measure of affability, and a cup of humble grace. It’s a secret recipe for a political pie.

Why people can’t figure that out is beyond me. We had it figured out in Arkansas over 20 years ago. Ronald Reagan knew the secret. Jimmy Carter, too. If I didn’t know better, I’d swear that Huckabee was channeling John Edwards. Sure, Edwards came from poor folks, but a $400 haircut habit makes it sound like Edwards was born on third base and tells people he hit a triple.

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